Thursday, December 14, 2017

When Water Isn’t Enough, Nuun Has You Covered



We’ve been selling Nuun at Seattle Kettlebell Club for a while now, but I must admit I knew little about the product except that it is a sports drink, so I sat down with Ashley Smith, senior marketing manager at Nuun, to find out what the hype was all about. 

First, Nuun was founded by athletes and for athletes who were trying to find a way to separate carbs from a sports drink. 

“Pre-Nuun, there was nothing on the market that you could consume as a pre, post, or during workout beverage without carb loading,” Smith said. 
  
One of the conveniences of Nuun is the small size of the tube, which is easy to throw in a purse or pack for a weekend trip. Plus. the tube contains 10 servings. Imagine the cost and weight of carrying around 10 Gatorades?

“Quite literally at this point if I work out without Nuun, I can feel the difference,” Smith said. “My workout doesn’t feel as powerful or fueled.”
Nuun has a big following among athletes, but Smith says the biggest struggle is just getting people to try the beverage. 

“Most people who take their workout seriously will try Nuun once or twice, and they will be converted,” Smith said. “They understand the impact it has on their health; they understand the impact it has on their workout, and they understand all the junk they're leaving behind compared to other sports drinks.” 

Nuun offers three type of products in a variety of flavors: Nuun Electrolytes, which is full of things one loses when they workout, Nuun Vitamin, which has 11 vitamins that people often miss out on daily, and Nuun Performance, which is targeted for long distance training athletes who are sweating for 90 minutes or more. 

Smith recommends the Nuun Vitamin for making smoothies, which is her favorite way to mix up the drink. The company has a series of videos on their social media pages (InstagramFacebook, Twitter) that have recipes for pre-or post-workout smoothie. The most unexpected recipe Smith mentioned was “Nuuntinis.” 

Back in October, the Nuun crew joined us for the 21 Day Challenge

“The best kept secret about Nuun is that it is the ultimate hangover cure,” Smith said. "Your body is dehydrated and depleted of all the things that Nuun helps to resupply.” 

From personal experience, I must agree with Smith on that last statement. She even notes that she and some of her co-workers have found a way to mix Nuun and bourbon to make a delicious cocktail. 

Smith says that a wide number of people who use Nuun are road athletes or triathletes, but she wants to stress that Nuun Electrolytes is great for anyone that sweats during the day or is active in any way such as many of the members of SKC who find time in their busy schedules to squeeze in a workout session.

“This is the perfect product for after an hour-long workout for just making sure you're still on it, fully hydrated and replenished, and ready to go back to work,” Smith said.

The Nuun tubes are recyclable, and they have programs where people can send their tubes to Seattle’s headquarters to have them recycled.
Classes at SKC start as early as 5:15am and go as late as 7:45pm, so many members are coming in before or after work, so they may find themselves needing something to boost their day back into gear. 

Smith has been with Nuun for four months, and she loves being in an environment where everyone strives to be positive and stay active which are also the reasons that so many members and kettle coaches love coming to SKC. 
  
“Our CEO is a big proponent of everyone staying active,” Smith said. “He truly believes that a happier, healthier staff just has better results all around.” 

Anyone that has been in the fitness world knows that there are a million sports drinks and supplements to choose from, but there is a reason that Nuun is superior to those drinks. All the products are also vegan and gluten free, and all the flavors are completely natural. 
  
“Any athlete that is paying to attention to ingredients and read over them on the back of a Nuun package will be convinced,” Smith said. “For any educated consumer, it’s a no brainer.” 

For those who may not be as concerned about ingredients, a serving of Nuun only has 10 calories while a bottle of Gatorade has 140. 

“If you’re going into a workout, why be 140 calories behind?” Smith said. “Nuun will do the same thing, and leave you feeling a whole lot better.” 

Smith is hoping Nuun Vitamin will be able to reach an audience of people who may not sweat on a regular basis. Nuun already have a great awareness for athletes, but as any growing business its goal is to create more awareness to show how universal the drink is.

According to Smith, everyone she works with including herself are extremely hooked on the drink and do not pretend to love it for business purposes.

“We completely believe in [Nuun] 100 percent, and you can feel it” Smith said. 

Nuun is sold at over 5000 places in the US and sold in over 30 countries. To learn more about Nuun and their products visit nuunlife.com/

-Camille Borodey

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